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Why Do Cases Go to Trial

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Why do cases go to trial?


Definitions:

Experimental Market

A market or test area where new products or services are introduced to measure consumer response and behavior.

Simulated Market

An artificial environment created for research, training, or testing, mirroring real-world market conditions without the economic risks.

Micro Market

A small, specific segment of a market with its own particular needs or preferences.

Trial Market

A test marketing strategy where new products are introduced in a limited area to gauge consumer response before a full-scale launch.

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