The Process of Identifying the Factors That Can Affect Marketing

question 46

True/False

The process of identifying the factors that can affect marketing success is called environmental scanning.

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Definitions:

Utilitarianism

A theory in ethics holding that the best moral action is the one that maximizes utility, usually defined as that which produces the greatest well-being of the greatest number of people.

Ethical System

A structured set of principles that guides moral behavior and decision-making, often based on societal, cultural, or personal beliefs.

Code of Ethics

A set of principles and rules used by individuals or organizations to govern their decision-making process and behavior.