Psychographic Segmentation Involves Dividing a Market into Segments Based on Lifestyle

question 164

True/False

Psychographic segmentation involves dividing a market into segments based on lifestyle, values, attitudes, or interests.

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Definitions:

Maturation

The process of becoming mature, which involves growth and developmental progress, often independent of external influence.

Mediation

A process where a neutral third party assists in resolving disputes between two or more parties.

Learning

The process through which experience or practice results in a relatively permanent change in behavior or potential behavior.

Conditioning

A process of behavior modification in which a subject comes to respond in a desired manner to a previously neutral stimulus, by associating it with a stimulus that elicits an automatic response.