Brand ________ Refers to the Loyalty, Perceived Quality, and Emotions

question 236

Multiple Choice

Brand ________ refers to the loyalty, perceived quality, and emotions people associate with a given brand name.

• A) equity
• B) identification
• C) positioning
• D) ownership

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Definitions:

Disorders

Conditions characterized by dysfunction in cognition, emotions, or behavior due to genetic, biochemical, or psychological factors.

Hugo Munsterberg

A psychologist who is considered one of the founders of applied psychology.

Walter Dill Scott

An early American psychologist and marketing theorist known for applying psychological principles to advertising, salesmanship, and management.

Performance Appraisal

A systematic evaluation of an employee's performance in their job, often used for determining promotions, compensations, and developmental needs.