Enrollment at Mountain Top Community College Has Been in Decline

question 179

Multiple Choice

Enrollment at Mountain Top Community College has been in decline for five years. In the past the college has relied strictly on enrollment from newly graduated high school students. In order to identify other potential markets, the school would benefit from

• A) test marketing.
• B) sales promotions.
• C) marketing research.
• D) a stakeholder audit.

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Definitions:

Public Schools

Educational institutions that are funded and run by the government, providing free education to students from the local community.

Valuing Process

Valuing Process involves recognizing and considering the importance, worth, or usefulness of something or someone in decision-making, often requiring assessment or judgment of intrinsic or extrinsic qualities.

Active Listener

Someone who pays close attention to the speaker, engages in the conversation, and responds thoughtfully, demonstrating comprehension and interest.

Current Media

The contemporary means of communication that are widely used for disseminating or receiving information, such as the internet, television, and newspapers.