Which of the Following Represents a Technique Used to Obtain

question 184

Multiple Choice

Which of the following represents a technique used to obtain primary data?

• A) gaining access to an unpublished government report from the Federal Trade Commission (FTC)
• B) conducting personal interviews with potential customers
• C) establishing a database to store and cross-index articles from leading academics and researchers
• D) reviewing the best-selling trade books and textbooks that present marketing principles

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Definitions:

Culturally Modeled Guide

A framework or example that is shaped by societal norms and values, which influences behaviors and perspectives.

National Surveys

Large-scale assessments conducted to gather various types of data from a representative sample of a nation’s population.

Lesbian

A woman who is romantically or sexually attracted to other women.

Percent

A unit of measure equal to one hundredth of a whole, used to denote a proportion or fraction.