The Most Important Technological Change Likely to Affect the Marketing

question 30

Multiple Choice

The most important technological change likely to affect the marketing success of many firms is the

• A) growth of consumer databases, blogs, and social networking sites.
• B) speed of service from faster check-outs.
• C) level of computer literacy of the target market.
• D) number of computers in use in the home.

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Definitions:

Visual Field

The total area in which objects can be seen in the peripheral vision while the eye is focused on a central point.

Advanced Glaucoma

A stage of glaucoma where significant vision loss has occurred due to damage to the optic nerve, often with severity that cannot be reversed.

Peripheral Vascular Disease

Peripheral vascular disease is a circulatory disorder that causes blood vessels outside the heart and brain to narrow, block, or spasm.

Macular Degeneration

A medical condition that leads to the deterioration of the central portion of the retina, resulting in loss of central vision.