Lennox Just Moved from a Position Where He Dealt with the Consumer

question 171

Multiple Choice

Lennox just moved from a position where he dealt with the consumer market to working as a salesperson in the B2B market. As he considers his new responsibilities, it's likely that he will

• A) find little difference between buyers in the consumer market and those in the business-to-business market.
• B) discover that decision making in the B2B market requires salespeople to be little more than order takers.
• C) learn that industrial buyers generally require more personal service than buyers in the consumer market.
• D) find that B2B buyers tend to purchase more on impulse than consumer buyers.

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Definitions:

Resource Allocator

A role or system responsible for distributing resources and assets efficiently across different parts of an organization or project.

Entrepreneur

An individual who organizes and operates a business or businesses, taking on financial risks in the pursuit of profit.

Monitor

To regularly observe and check the progress or quality of something over a period of time; can refer to both human activities and technological methods.

Leader

An individual or entity that guides or directs others towards achieving a common goal or objective, often demonstrating qualities such as vision, courage, and integrity.