A Firm That Uses ________ Segmentation Divides a Market into Groups

question 245

Multiple Choice

A firm that uses ________ segmentation divides a market into groups based on life stage, race, or profession.

• A) benefit
• B) demographic
• C) value
• D) target

---

Definitions:

Cultures

The social behavior, norms, knowledge, beliefs, arts, laws, customs, capabilities, and habits of the people in these societies.

Psychodynamic Perspective

A method within psychology that concentrates on examining the psychological elements that drive human actions, sensations, and emotions, with a particular interest in their ties to early experiences.

Unconscious Hatred

Deep-seated animosity or aversion that one is not fully aware of or unable to acknowledge.

Angry Outbursts

Sudden expressions of strong anger or frustration, often resulting in verbal or physical aggression.