One Way Firms Can Gain a Competitive Advantage Without Relying

question 350

True/False

One way firms can gain a competitive advantage without relying on low prices is by developing close, friendly relationships with their customers.

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Definitions:

Self-Managing Work Teams

Groups of employees tasked with planning, scheduling, and executing their work without direct supervision, often responsible for their own performance management.

Customer Relationship

The ongoing process of engaging and managing interactions with and the satisfaction of a company's customers to foster loyalty and repeat business.

Customer Relationship Management

Strategically tries to build lasting relationships with, and add value for, customers.

Information Technology

The use of computers, networks, and other electronic devices to store, process, and exchange data.