Marketing Research Needs to Be an Ongoing Process at a Firm

question 2

True/False

Marketing research needs to be an ongoing process at a firm since changes in the marketplace and among consumers is a continuous process.

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Definitions:

Corn Market

The global or local marketplace where corn is traded as a commodity between buyers and sellers.

Increasing-Cost Industry

An industry in which expansion through the entry of new firms raises the prices firms in the industry must pay for resources and therefore increases their production costs.

Economic Losses

Losses incurred when a company or economy's total costs exceed its total revenues, indicating a negative profit situation.

Industry Supply

The total quantity of a good or service that all producers in an industry are willing and able to sell at various prices over a certain period.