Marketing Research Needs to Be an Ongoing Process at a Firm

question 2

True/False

Marketing research needs to be an ongoing process at a firm since changes in the marketplace and among consumers is a continuous process.

---

Definitions:

Personally Relates

A term denoting the direct connection or relevance one has with a particular situation, topic, or experience.

Dynamism

The quality of being dynamic, characterized by constant change, activity, or progress.

Ethics

Moral principles that govern a person's behavior or the conducting of an activity, often serving as a guide for what is considered right or wrong.

Potential Influence

The capacity or power to affect change or sway opinions before any action is taken.