Enrollment at Mountain Top Community College Has Been in Decline

question 179

Multiple Choice

Enrollment at Mountain Top Community College has been in decline for five years. In the past the college has relied strictly on enrollment from newly graduated high school students. In order to identify other potential markets, the school would benefit from

• A) test marketing.
• B) sales promotions.
• C) marketing research.
• D) a stakeholder audit.

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Definitions:

Photographs

Images captured by a camera that record visual information as still pictures.

Retouched

The process of altering an image or photograph to correct flaws or enhance its appearance.

Manipulate

To skillfully handle, control, or use something, often in a manner that is considered deceitful or unfair.

Vertical Axes

The y-axis in a chart or graph that typically represents the range of values or quantities for a specific variable.