Enrollment at Mountain Top Community College Has Been in Decline

question 179

Multiple Choice

Enrollment at Mountain Top Community College has been in decline for five years. In the past the college has relied strictly on enrollment from newly graduated high school students. In order to identify other potential markets, the school would benefit from

• A) test marketing.
• B) sales promotions.
• C) marketing research.
• D) a stakeholder audit.

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Definitions:

Frequency Distribution

A statistical analysis that shows the frequency of each distinct value or category of data in a set, often presented as a table or graph.

GPA

Grade Point Average, a standard way of measuring academic achievement in the U.S., calculated as a numerical average of grades earned in courses.

Fantasy Baseball

A game where participants act as managers of virtual baseball teams based on the real-life performance of baseball players.

Gender

A range of characteristics pertaining to, and differentiating between, masculinity and femininity.