Using Advances in Technology to Maintain Databases of Customer Information

question 111

True/False

Using advances in technology to maintain databases of customer information is more important for firms involved in mass marketing than it is for those firms using relationship marketing.

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Definitions:

Strip Mall

A retail shopping area, typically with parking in front, that is composed of a row of connected stores and services in a long and narrow layout.

Neighborhood Stores

Retail outlets located within residential areas that cater to the everyday needs of the local community.

Power Center

A large outdoor shopping mall typically composed of a small number of big box retailers and various smaller retailers, combining convenience with a wide range of options.

Anchor Stores

Major retail outlets, usually department stores, that drive foot traffic to smaller retailers within a shopping mall or district.