Using Advances in Technology to Maintain Databases of Customer Information

question 111

True/False

Using advances in technology to maintain databases of customer information is more important for firms involved in mass marketing than it is for those firms using relationship marketing.

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Definitions:

Example

A representative instance or case used to illustrate or explain a concept, principle, or process.

Stimulus Discrimination

The ability to differentiate between similar stimuli and respond only to the specific stimulus that is associated with a reinforcement.

Stimulus Generalization

The phenomenon where a response to a specific stimulus becomes associated with similar stimuli, resulting in a similar response.

Type I Punishment

A method of behavior modification that involves the application of an aversive stimulus following an unwanted behavior, aimed at decreasing the frequency of that behavior.