A Firm That Uses ________ Segmentation Divides a Market into Groups

question 112

Multiple Choice

A firm that uses ________ segmentation divides a market into groups based on age, income, or level of education.

• A) demographic
• B) psychographic
• C) perceived value
• D) econometric

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Definitions:

Mental Number Line

A cognitive representation of numbers in a linear arrangement, where individuals mentally arrange numbers along a continuum from least to greatest.

Head Start

A program in the United States that provides comprehensive early childhood education, health, nutrition, and parent involvement services to low-income children and their families.

Intellectual Performance

Intellectual performance encompasses cognitive processes such as thinking, reasoning, problem-solving, and memory, reflecting an individual’s capability to learn, make decisions, and adapt to new situations.