The Management at Slick Automotive Has Replaced Their Outdated Marketing

question 162

True/False

The management at Slick Automotive has replaced their outdated marketing approach with an approach that emphasizes relationship marketing. Under this new approach, Slick's salespeople will be expected to devote less time to current customers and a larger share of their time searching for new customers.

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Definitions:

Augmented Reality (AR)

A technology that superimposes a computer-generated image on a user's view of the real world, providing a composite view.

Internet of Things (IoT)

A network of physical objects—devices, vehicles, appliances—that uses connectivity to exchange data and automate processes.

Digital Assistant

An AI-based tool that can understand natural language and perform tasks or services for an individual, such as answering questions or organizing schedules.

CAM Technology

Computer-Aided Manufacturing technology which utilizes software and machinery to facilitate and automate manufacturing processes.