Which of the Following Would Best Benefit the Development of Niche

question 243

Multiple Choice

Which of the following would best benefit the development of niche marketing?

• A) decline in the cost of advertising on radio and newspapers enabling firms to more efficiently reach a wide audience
• B) Supreme Court ruling that limits the market share individual firms in a market are allowed to serve
• C) growing acceptance of free-trade agreements such as NAFTA
• D) manufacturing improvement enabling firms to more efficiently design and produce specialized products for small groups of consumers

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Definitions:

Discount Rate

The discount rate is the interest rate used to calculate the present value of future cash flows in discounted cash flow analysis, reflecting the risk and opportunity cost of capital.

Pretax Return

The income an investor or business earns before any taxes are deducted.

Net Present Value

A financial measurement that calculates the value of a project or investment by discounting the expected future cash flows to their present value using a specific discount rate.

Tractor-Trailer

A vehicle configuration consisting of a front tractor unit coupled to a trailer carrying cargo.