________ Is a Process Used to Test Consumer Reactions About

question 40

Multiple Choice

________ is a process used to test consumer reactions about a product among potential users.

• A) Pro forma branding
• B) Virtual design
• C) Prototype
• D) Test marketing

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Definitions:

SWOT Analysis

A strategic planning technique used to identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

Niche

A specialized segment of the market for a particular kind of product or service, identified by unique needs, preferences, or identity that separates it from the market at large.

Business Ecosystem

An economic community supported by a foundation of interacting organizations and individuals—the organisms of the business world.

Economic Community

A group of countries or regions that form an agreement to promote economic cooperation and integration among its members, often through trade liberalization, common policies, and shared goals.