A Firm Gathers ________ Data by Conducting Surveys, Interviewing Customers

question 29

Multiple Choice

A firm gathers ________ data by conducting surveys, interviewing customers, or mailing out questionnaires.

• A) primary
• B) secondary
• C) non-referenced
• D) unbiased

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Definitions:

Memory Trace

A hypothetical means by which memories are stored as biophysical or biochemical changes in the brain in response to external stimuli.

Biochemical Changes

Refers to the alterations in the chemical processes and substances within living organisms.

Recovered Memories

Memories of past events, particularly traumatic ones, that an individual becomes aware of after having been forgotten or repressed for a period.

Childhood Abuse

Acts of physical, sexual, emotional harm, or neglect directed towards a child, often resulting in trauma and long-term psychological effects.