Worlds of Fun Is Preparing to Open Its Newest Theme

question 36

Multiple Choice

Worlds of Fun is preparing to open its newest theme park in Shanghai. Once open, the marketing department will be collecting lots of information on what customers want while they are at the park. The marketing research team for Worlds of Fun will create original surveys with targeted questions to help collect reliable information. This type of research is described by marketing professionals as the collection of

• A) sequential data.
• B) formative data.
• C) primary data.
• D) secondary data.

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Definitions:

End Items

Final products ready for sale or consumed as a completed part of a project or commodity.

Sheet Metal

Sheet Metal is thin, flat metal pieces of varying thickness, often used in metalworking to fabricate products or structures.

Mixed Integer Linear Optimization Model

An optimization technique involving mathematical formulas that aim to find the best outcome in a model with both integer and continuous variables under linear relationships.

Nonlinear Optimization Model

This is a mathematical model involving an optimization problem where the objective function or any of the constraints are nonlinear.