Firms Adopting a Relationship Marketing Strategy View Technology and Social

question 85

Multiple Choice

Firms adopting a relationship marketing strategy view technology and social media as a(n)

• A) promising technique to expand to a mass market.
• B) threat to the effective and efficient implementation of their strategy.
• C) tool with limited value because many people are reluctant to place orders or send information electronically.
• D) increased opportunity to personalize marketing campaigns to meet customer needs.

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Definitions:

Involuntary Actions

Actions that occur without the individual's conscious choice, often reflexive or automatic bodily functions like breathing or the heartbeat.

Moro Reflex

A primitive reflex found in infants, characterized by spreading the arms, unspreading them, then crying, in response to a sensation of falling.

Secondary Circular Reaction

is a developmental phase in early childhood identified by Piaget, in which infants repeat actions that affect the environment, indicating the beginning of intentional behavior.

Primary Circular Reaction

The stage in early infancy when a child begins to repeat actions on their own body that originally occurred by chance, indicating early cognitive development.