Which of the Following Refers to a Marketing Strategy in Which

question 241

Multiple Choice

Which of the following refers to a marketing strategy in which the focus is on small but profitable market segments?

• A) micro targeting
• B) narrowcast marketing
• C) focused marketing
• D) niche marketing

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Definitions:

Potential Sales

The possible revenue that could be generated from selling products or services to interested customers.

Present Sales

The current number or volume of goods or services sold by a business.

Mission Statement

A formal summary of the aims and values of a company or organization, expressing its purpose and guiding principles.

Total Account Management

A strategic approach to sales where a salesperson or team manages all aspects of a client's account to maximize customer satisfaction and loyalty.