Which of the Following Refers to a Marketing Strategy in Which

question 241

Multiple Choice

Which of the following refers to a marketing strategy in which the focus is on small but profitable market segments?

• A) micro targeting
• B) narrowcast marketing
• C) focused marketing
• D) niche marketing

---

Definitions:

Developmental Psychology

A branch of psychology that studies physical, cognitive, and social change throughout the lifespan.

Preferential-Looking

A research technique used to study visual attention and perception in infants based on their tendency to look longer at more visually appealing or interesting stimuli.

Infant Perception

Infant Perception involves the study of how babies understand the world around them through their developing senses.

Cognitive Process

The mental actions or processes involved in acquiring knowledge and understanding through thought, experience, and the senses.