Which of the Following Is Consistent with Relationship Marketing

question 68

Multiple Choice

Which of the following is consistent with relationship marketing?

• A) maintaining transactional relationships with customers
• B) working with buyers to determine their individual needs
• C) developing market share through mass media advertising
• D) focusing more on obtaining new customers than on retaining existing customers

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Definitions:

Professional Associations

Organizations comprised of individuals from the same profession aimed at promoting and supporting the interests of its members.

Medical Activities

Tasks and procedures performed by healthcare professionals aimed at diagnosing, treating, and preventing diseases.

Reference

A source of information, such as a book, article, or person, that provides clarification, information, or citation pertaining to a specific subject.

Business Letter

A formal document used in professional communication that follows specific formats to convey messages between companies, clients, and other external parties.