Fast Fine Foods Markets Some of Its Products to Consumers

question 217

Multiple Choice

Fast Fine Foods markets some of its products to consumers looking for simple, quick meals. Fast Fine Foods also offers another line of products targeted to people interested in low-fat, high-nutrition foods. The company's strategy of dividing the market into groups that want similar things from the products they buy is an example of

• A) benefit segmentation.
• B) demographic segmentation.
• C) volume segmentation.
• D) target segmentation.

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Definitions:

Knee Jerk Response

A rapid automatic reaction to a stimulus, often used metaphorically to describe an immediate but unthinking reaction.

Literal "Knee Jerk Response"

A reflexive action of the leg kicking outward when the knee is tapped, used metaphorically to describe an immediate and unthinking response.

Anticipation

The action of expecting or predicting something based on current knowledge or instincts.

Spontaneous Recovery

The reappearance of a previously extinguished conditioned response after a period of rest with no further conditioning.