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Rick, a Marketing Manager for Fix-It Tools, Is Discouraged with the Way

question 13

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Rick, a marketing manager for Fix-It Tools, is discouraged with the way his organization markets its products. Currently Fix-It-Tools utilizes a strategy aimed toward the largest possible number of people. The company also relies heavily on television and online advertising. Rick protests to management that the company is not listening to its customers and is in danger of losing many of them to firms that create a personal dialogue with their buyers. What does Fix-It currently practice?


Definitions:

Net Present Value

The variance in the present value of cash entering and leaving over a specified period.

Present System

The current set of methods, processes, or mechanisms in place within an organization or system.

Simple Rate

Simple Rate often refers to a straightforward percentage or rate applied in calculations without complications such as tiering or compounding.

New Machine

Refers to the acquisition of a new piece of equipment or machinery intended to increase productivity or efficiency in a manufacturing or operational process.

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