________ Uses Price Points to Establish Prices That Help Create

question 255

Multiple Choice

________ uses price points to establish prices that help create the impression that the product is less expensive than it is.

• A) High-low pricing
• B) Everyday low pricing (EDLP)
• C) Bundling
• D) Psychological pricing

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Definitions:

Illusory Correlation

The phenomenon of perceiving a relationship between variables (typically people, events, or behaviors) even when no such relationship exists.

False Uniqueness Effect

Refers to an individual's tendency to underestimate the commonality of one's abilities and one's desirable or successful behaviors.

Self-Fulfilling Prophecy

A prediction that ensures, by the behavior it generates, that it will come true.

Counterfactual Thinking

The psychological process of imagining alternative outcomes or scenarios that did not actually happen, often starting with "What if..."