Liberty Autos Recognizes That It Has Some Customers Who Like

question 65

Multiple Choice

Liberty Autos recognizes that it has some customers who like roomy SUVs, while others like more compact versions. Liberty designs and manufactures several models to satisfy the different tastes and lifestyles of its customers. Customers who want traditional SUV luxury and seldom settle for anything other than leather interiors, would prefer the Regal model. Rapido customers might be described as sportier and typically women. Fans of the Cowboy model may include a group that is seldom over 30 years of age, typically male, and have often served in the U.S. military. By recognizing differences in its customers and using different characteristics to define its customers, Liberty Autos is

• A) segmenting the market.
• B) practicing one-to-one marketing.
• C) grouping the markets.
• D) modeling.

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Definitions:

Spatial Reasoning

The ability to understand and remember the spatial relations among objects.

Linguistic Inferences

The process of using information within language and prior knowledge to fill in gaps and understand meaning beyond the explicit information provided.

Literal Interpretations

Literal interpretations involve understanding words or phrases in their most basic, straightforward sense without inference, metaphor, or exaggeration.

Hemisphere

Half of a spherical or roughly spherical body; in geography, it refers to one half of the earth, and in neurology, it refers to one half of the brain.