Liberty Autos Recognizes That It Has Some Customers Who Like

question 65

Multiple Choice

Liberty Autos recognizes that it has some customers who like roomy SUVs, while others like more compact versions. Liberty designs and manufactures several models to satisfy the different tastes and lifestyles of its customers. Customers who want traditional SUV luxury and seldom settle for anything other than leather interiors, would prefer the Regal model. Rapido customers might be described as sportier and typically women. Fans of the Cowboy model may include a group that is seldom over 30 years of age, typically male, and have often served in the U.S. military. By recognizing differences in its customers and using different characteristics to define its customers, Liberty Autos is

• A) segmenting the market.
• B) practicing one-to-one marketing.
• C) grouping the markets.
• D) modeling.

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Definitions:

Trade Unions

Organizations formed by workers from related sectors or professions to protect their collective interests, negotiate wages, and improve working conditions.

Shunto

A term specifically used in Japan, referring to the annual spring wage negotiations between labor unions and employers.

Legal Rights

Entitlements or permissions given to individuals or entities by the legal system.

Socialist Movement

A political and social movement that advocates for the ownership and regulation of the means of production and distribution by the community as a whole.