Having Just Graduated College and About to Start a New

question 317

Multiple Choice

Having just graduated college and about to start a new marketing job, Terry needed transportation. He listed the kinds of things he wanted in a car: the ability to carry some large things; a comfortable back seat for his two dogs; 4-wheel drive for snow and ice; and economical on gas. Marketers know that today's consumers

• A) are educated and very savvy and are looking for features and not benefits.
• B) are willing to pay just about any price if they find the features they want.
• C) look for the best value (benefits outweigh the cost).
• D) are always economically sensitive, first.

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Definitions:

Stereochemistry

The study of the spatial arrangement of atoms in molecules and the effect of this arrangement on the physical and chemical properties of those molecules.

Regiotactic

Describing the orderly regulation of substituent groups in polymer chains or molecules according to their position.

Copolymers

Polymers made up of two or more different monomer units, which can result in improved material properties compared to homopolymers.

Polymer

Large molecules made up of repeating subunits known as monomers, significant for their roles in various materials and biological systems.