Looking to Increase Its Customer Loyalty, Management at Epic International

question 176

Multiple Choice

Looking to increase its customer loyalty, management at Epic International has worked to create a personal dialogue with their customers. This dialogue will enable Epic to offer products that exactly meet their customers' needs and provide personalized service before and after the sale. What strategy does Epic International illustrate?

• A) production orientation
• B) relationship marketing
• C) personalized promotion
• D) niche marketing

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Definitions:

Standardized Products

Goods and services that are uniform in quality and performance, produced in large quantities, and often interchangeable.

Monopolistically Competitive

describes a market structure where many firms sell products that are similar but not identical, leading to non-price competition.

Smartphone Manufacturing

The process of designing, producing, and assembling components to create smartphones.

Internet-Search Sites

Internet-Search Sites are platforms on the web that allow users to search for information across the Internet, providing access to a wide range of content through keywords and queries.