Examlex
Why is market segmentation important? Describe three ways firms can segment consumer markets.
Personal Desires
Refers to individual wants or cravings that motivate behavior towards a goal or satisfaction.
Individualism
A principle valuing the independence and self-reliance of an individual, often emphasizing personal freedom and autonomy over collective or communal goals.
Light Therapy
A treatment for seasonal affective disorder (SAD) and certain other conditions by exposure to artificial light.
Depression
A mood disorder characterized by persistent feelings of sadness, loss of interest, and a lack of energy or motivation.
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