The Fact That ShapeUP Is Designed to Appeal to Women

question 109

Multiple Choice

The fact that ShapeUP is designed to appeal to women of a certain age, education, and income level means that Briana is using

• A) demographic segmentation.
• B) psychographic segmentation.
• C) volume segmentation.
• D) geographic segmentation.

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Definitions:

Cord-cutting Trend

The trend of consumers cancelling or forgoing traditional cable or satellite television services in favor of streaming or internet-based services.

Trade Reporters

Journalists who specialize in reporting on industry-specific news, trends, and developments, catering to professionals within those sectors.

Industry Members

Individuals or companies that are part of a specific sector of the economy, sharing common interests, goals, and standards.

Non-traditional Media Representatives

Individuals or entities that represent forms of media outside the mainstream outlets, such as bloggers, social media influencers, and podcasters.