When Briana Attempts to Identify Economic, Social, and Competitive Factors

question 116

Multiple Choice

When Briana attempts to identify economic, social, and competitive factors that could affect her success in the fitness market, she is engaging in

• A) positioning analysis.
• B) concept testing.
• C) target marketing.
• D) environmental scanning.

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Definitions:

Government's Response

Actions taken by a governmental body in reaction to internal or external events, challenges, or crises.

Bush Administration

The executive branch of the U.S. government led by President George W. Bush from 2001 to 2009.

Surge

A sudden and powerful forward or upward movement, especially by a crowd or by a natural force such as the waves or tide.

Anti-Insurgency Strategy

A set of military, political, and social tactics used to defeat or contain insurgent forces and restore stability.