When Briana Attempts to Identify Economic, Social, and Competitive Factors

question 116

Multiple Choice

When Briana attempts to identify economic, social, and competitive factors that could affect her success in the fitness market, she is engaging in

• A) positioning analysis.
• B) concept testing.
• C) target marketing.
• D) environmental scanning.

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Definitions:

Retirement

The phase in life where one voluntarily leaves their job or career, often due to age.

Instrumental Support

Assistance provided to someone in the form of tangible aid or service, such as financial help or offering resources.

Energy

The capacity to do work or produce change, existing in various forms like kinetic, thermal, chemical, electric, among others.

Lipid

A group of naturally occurring molecules that include fats, waxes, sterols, fat-soluble vitamins (such as vitamins A, D, E, and K), monoglycerides, diglycerides, triglycerides, phospholipids, and others.