Brand Managers Have Direct Responsibility for All the Elements of the Marketing

question 78

True/False

Brand managers have direct responsibility for all the elements of the marketing mix for a particular brand or product line.

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Definitions:

Conscientiousness

A personality trait characterized by diligence, carefulness, and a desire to do a task well.

Cultures

The shared beliefs, norms, behaviors, and symbols that a group of people accepts, generally without thinking about them, and that are passed along by communication and imitation.

McCrae and Costa

McCrae and Costa are best known for their development of the Five Factor Model of personality, which outlines five broad dimensions of personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Sociability

The tendency to seek and enjoy the company of others; being friendly and social.