Product Testing Is Designed to Reduce the Number of New-Product

question 225

True/False

Product testing is designed to reduce the number of new-product ideas that a firm works on at any one time.

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Definitions:

Referent

An object or event in the world that a word or phrase denotes, refers to, or stands for.

Genus

A term used in taxonomy to rank an organism, grouping together species that share common characteristics.

Species

An assembly of living entities which are alike in nature and have the ability to mate or share genes.

File Drawer

The phenomenon where only positive study results are published, while negative or inconclusive findings are "hidden" in a researcher's file drawer.