Which of the Following Statements Is the Most Accurate Assessment

question 230

Multiple Choice

Which of the following statements is the most accurate assessment of the role packaging plays in product offerings?

• A) The importance of packaging has diminished as the online retailing has grown.
• B) While packaging plays an important role in marketing goods, it is not relevant to the marketing of services.
• C) Effective packaging eliminates the potential of product liability suits.
• D) The importance of packaging is greater now than ever.

---

Definitions:

Competitors

Entities, either companies or individuals, that compete in the same industry or market for customers.

Situation Analysis

An assessment of an organization's internal and external environments to understand its capabilities, customers, and business climate.

Marketing Plans

Strategic documents that outline a company’s strategy for promoting its products or services.

External Forces

Factors outside of an organization's control that can impact its performance and strategy, such as economic conditions, social changes, technological advancements, political/legal shifts, and environmental factors.