Attracting Attention, Describing Contents, Explaining Benefits, and Identifying the Uses

question 179

Multiple Choice

Attracting attention, describing contents, explaining benefits, and identifying the uses of a product are all functions of

• A) target marketing.
• B) UPCs.
• C) packaging.
• D) market segmentation.

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Definitions:

Genetics

The study of genes, heredity, and the variation of organisms passed down from parents to offspring.

Reinforcement

In behavior psychology, a process that increases the likelihood of a behavior by following it with a positive outcome or the removal of a negative outcome.

Affect

Refers to the experience of feeling or emotion, part of the way individuals interact with and respond to the world around them.

Emotion

A conscious evaluative reaction that is clearly linked to some event.