When a Brand Becomes Commonplace and Identified with a Category

question 110

Multiple Choice

When a brand becomes commonplace and identified with a category of goods rather than the unique product of a specific manufacturer, the brand may become a

• A) generic name.
• B) trademark.
• C) universal product code.
• D) product liability issue.

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Definitions:

Typology

A classification system used to categorize objects, concepts, or people based on common characteristics.

Sociogram

A visual representation or diagram highlighting the relationships and interactions within a group, often used in social network analysis.

Metaphor

A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable, often to suggest a resemblance.

Hypermedia Ethnography

Integrates multimedia forms such as videos, sounds, and texts in ethnographic research to provide a more dimensional understanding of cultural practices.