The New Era Cap Company Understands the Importance of ________

question 218

Multiple Choice

The New Era Cap Company understands the importance of ________. In the mid-1990s, the company's products became very popular when film director Spike Lee requested a red Yankees cap, instead of the traditional blue cap. It did not take long for Yankees' fans who were also fans of Spike Lee to want to wear a similar cap.

• A) brand equity
• B) viral marketing
• C) brand association
• D) marketing parity

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Definitions:

Relevant Testing

Testing that is directly related and appropriate to the purpose for which it is being conducted, ensuring that the results are meaningful for the specific context.

Employment

The condition of having paid work or engaging in a profession or occupation.

IDEA

Individuals with Disabilities Education Act, a U.S. law ensuring services to children with disabilities throughout the nation.

Disability

A physical or mental condition that limits a person's movements, senses, or activities.