Once a Good or Service Nears the End of Its

question 38

Multiple Choice

Once a good or service nears the end of its product life cycle, the firm recognizes that

• A) it is impossible to revert to an earlier stage of the model.
• B) it can return to an earlier stage through creative marketing.
• C) it will enjoy relatively high profits.
• D) marketing dollars spent now will provide little benefit.

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Definitions:

Middle Adulthood

A developmental stage in human life, usually occurring from ages 40 to 65, characterized by stability, maturity, and responsibility.

Generativity

A stage in adult development characterized by the desire to contribute to the well-being and guidance of younger generations.

Stagnation

A period of minimal growth, development, or progression, often associated with feelings of being stuck.

Identity Development

The formation of a distinct personality of an individual regarded as a persisting entity in a particular stage of life in which various factors contribute to one's sense of self.