When Consumers Calculate the Value of a Product, They Look

question 79

True/False

When consumers calculate the value of a product, they look at the benefits and then subtract the cost.

---

Definitions:

Perception

The process of interpreting the messages of our senses to provide order and meaning to the environment.

Threat

A threat is any circumstance or event with the potential to cause harm to a system, individual, organization, or country.

Inertia

The resistance to change or the tendency for objects or systems to remain in their current state without external force acting upon them.

Learning Organization

An organization skilled at creating, acquiring, and transferring knowledge, and at modifying its behavior to reflect new knowledge and insights.