Which of the Following Statements Identifies a Key Advantage of Direct

question 257

Multiple Choice

Which of the following statements identifies a key advantage of direct marketing?

• A) Direct marketing enables salespeople to close a non-refundable sale in the customer's home or place of work.
• B) Direct marketing allows firms to expand their markets by selling to both ultimate consumers and other marketing intermediaries.
• C) Direct marketing is popular with consumers because it is so convenient to shop from home or work.
• D) Direct marketing creates a strong incentive for salespeople to recruit additional salespeople in order to gain the greatest possible market coverage.

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Definitions:

Asian Market Crash

A significant and rapid decline in stock prices across major Asian stock markets.

Confirmation Bias

The predisposition towards identifying, understanding, prioritizing, and retaining info that supports and confirms preconceived notions or assumptions.

Reasoning Errors

Reasoning errors are mistakes or flaws in the logical process used to deduce or infer conclusions, often leading to inaccurate judgments or assessments.

Financial Decisions

Choices made by individuals or businesses related to investments, budgeting, savings, and spending that affect financial health and goals.