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Borden, Inc. makes pasta, dairy items, and adhesives. These different types of products are referred to as Borden's
Meaningfully Shared Characteristics
Traits or features that are held in common among a group or category of things, providing significant insight into their nature or behavior.
Mass Affluent
A demographic group characterized by their substantial disposable income, though not wealthy enough to be considered rich by traditional standards.
Investable Assets
Financial assets or securities that individuals or institutions can purchase in order to generate returns.
Market Segmentation
The process of dividing a larger market into smaller groups, or market segments, based on meaningfully shared characteristics.
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