The Job Performed by Brand Managers

question 275

Multiple Choice

The job performed by brand managers

• A) is mainly concerned with the promotion of the entire product mix of their firm.
• B) involves broad responsibilities for the marketing of a specific brand or product line.
• C) is likely to become less important in firms that utilize the Internet.
• D) focuses more on the pricing and promotion of established goods than on the development of new products.

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Definitions:

Antidrug Policy

Government or organizational policies aimed at reducing the production, distribution, and consumption of illegal drugs.

Street Crime

Refers to criminal acts that occur in public places such as theft, vandalism, assault, and robbery.

Supply Curve

A graphical representation of the relationship between the price of a good and the quantity of the good that sellers are willing to offer for sale, holding other factors constant.

Horizontal Axis

In a graph or chart, it is the x-axis, representing the independent variable.