________ Presents an Idea for a New Product to Potential

question 337

Multiple Choice

________ presents an idea for a new product to potential customers to test their reactions.

• A) Idea generation
• B) Concept testing
• C) Screening
• D) Prototype development

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Definitions:

Authentic Leadership

A leadership style that emphasizes being genuine and honest with followers, promoting transparency and trust in leadership.

Transactional Leadership

A leadership style focused on supervision, organization, and performance, where success is rewarded, and failure is penalized.

Trustworthy Leadership

Leadership characterized by reliability, integrity, and honesty, inspiring trust and confidence among followers.

Followers First

A leadership principle that emphasizes the importance of prioritizing the well-being and needs of followers in leadership practices.