Marketing Managers at Focal Point Cameras Are Looking for Ways

question 290

Multiple Choice

Marketing managers at Focal Point Cameras are looking for ways to cut costs as the company is facing intense competitive pressure. They are considering a plan to cut distribution costs by eliminating marketing intermediaries from the channel of distribution. If Focal Point does this, it is likely to find that

• A) most of the marketing functions performed by marketing intermediaries are helpful, but they aren't really necessary.
• B) as the producer of the products, it will be able to perform the same functions more efficiently.
• C) it will be unable to perform the functions as efficiently as they were performed by the marketing intermediaries.
• D) telemarketing will become the only viable means of distributing its products.

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Definitions:

Formal Teams

Groups officially designated and structured within an organization to fulfill specific tasks, goals, or responsibilities.

Core Values

Underlying beliefs shared by members of the organisation that influence their behaviour.

Working Relationships

Interactions and connections between colleagues within a workplace that are based on the organizational context, which may influence collaboration, communication, and overall workplace atmosphere.

Implementation

The process of putting a plan, decision, or agreement into effect.