Epic Electronics Is Considering a Strategy to Charge a Very

question 221

Multiple Choice

Epic Electronics is considering a strategy to charge a very high introductory price for their automobile video theater. After identifying that their rival firms did not carry this new product, they chose this pricing strategy to achieve maximum profits. Epic Electronics has chosen a ________ strategy.

• A) high-low pricing
• B) penetration
• C) bundling
• D) skimming

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Definitions:

M1 Money Supply

The measure of the most liquid components of the money supply, including currency in circulation and demand deposits in banks.

Checkable Deposits

Bank deposits that allow the account owner to write checks to third parties; debit cards can also access these deposits and transmit them electronically.

Nonbank Public

Refers to individuals and entities that are participants in the economy and financial system but do not include regulated banking institutions.

Traveler's Checks

A preprinted, fixed-amount check designed to allow the person signing it to make an unconditional payment to someone else as a result of the payee's acceptance.