Having Completed the First Stages of Product Development of Its

question 73

Multiple Choice

Having completed the first stages of product development of its new low-calorie frozen yogurt breakfast bars, the YaYa Yogurt Company took its product directly to consumers. Marketers partnered with a large theme park in Orlando, FL, to perform ________________. The YaYa marketing department wanted to know if consumers found this product to be a quick way to eat breakfast on the road. Subsequently, they also wanted to determine what customers would be willing to pay for the breakfast bar.

• A) commercialization
• B) concept testing
• C) prototyping
• D) product screening

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Definitions:

Collaborative Consumption

A modern economic model involving sharing, swapping, bartering, trading, or renting access to products as opposed to ownership, typically facilitated by community-based online services.

Information Infrastructure

The foundational systems and services that support the management, processing, and exchange of information.

Shared Economy

An economic model based on sharing, renting, or borrowing goods and services rather than owning them, facilitated by peer-to-peer platforms.

Virtual Marketplaces

Online platforms where buyers and sellers meet to exchange goods, services, or information, often transcending geographical and physical boundaries.