Dee's Suggestion That the Company Needed More Control Over the Way

question 100

Multiple Choice

Dee's suggestion that the company needed more control over the way its products were displayed, priced, and promoted prompted a lot of discussion. Mark suggested that the company should manage these marketing functions for its products at the retail outlets. Mark appears to be suggesting that Lite Bite use a(n)

• A) corporate distribution system.
• B) franchise arrangement.
• C) manufacturer-sponsored marketing chain.
• D) administered distribution system.

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