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McDonald's prides itself on offering precisely the same menu around the world so that customers know exactly what to expect when they eat at a McDonald's.
Alfred Adler
An Austrian medical doctor and psychotherapist, founder of the school of individual psychology, known for his theories on the importance of feelings of inferiority and the social context in personality development.
Unconscious Conflicts
Internal struggles stemming from desires or thoughts outside an individual's conscious awareness, often influencing behavior.
Karen Horney
was a psychoanalytic psychologist known for her theories on neurosis, personality development, and the concept of basic anxiety.
Adult Attachment Style
Patterns of expectations, needs, and emotions in close relationships that develop in adulthood, based on early childhood experiences with caregivers.
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