Mystic Beverages, a Producer of Soft Drinks, Wants to Differentiate

question 100

True/False

Mystic Beverages, a producer of soft drinks, wants to differentiate its products from those of other soft drink providers. To implement this strategy successfully will require Mystic to create tangible differences in the physical product it offers.

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Definitions:

Title VII

A portion of the Civil Rights Act of 1964 that prohibits employment discrimination based on race, color, religion, sex, or national origin.

Disparate Impact

A theory in employment and legal disputes where policies, practices, or rules seemingly neutral result in a disproportionate impact on a protected group.

Disparate Treatment

A legal term for when an employee is treated differently than others in the workplace based on protected characteristics, such as race or gender, which is illegal under employment law.

Title VII

A section of the Civil Rights Act of 1964 prohibiting employment discrimination based on race, color, religion, sex, or national origin.