Examlex
Although their names are similar, brand loyalty and brand equity are unrelated.
Discounted
Reduced in price or reflecting the present value of future cash flows when taking into account the time value of money.
Present Value
The value today of a future amount of money or series of payments, adjusted for a specific return rate.
Discounted
The process of determining the present value of a payment or stream of payments that will be received in the future.
Present Value
The current value of a future amount of money or stream of cash flows, given a specified rate of return.
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